Blunders in International Business (1993)

Blunders in International Business
We often hear of business success stories. It seems that everyone is willing to relate past successes. However, unless these tales are absolutely incredible, we tend to forget them and consequently learn little of value. Mistakes, on the other hand, are seldom admitted, are easily remembered, and can be used to illustrate valuable lessons. Blunders in International Business takes a fascinating look at how mistakes are made everyday by large and small companies as they try to compete globally. Whether a translation mistake or a management mistake, David Ricks has uncovered many informative, entertaining blunders that will make this book hard to put down.

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Blunders in International Business

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