Old Wives' Tales
Radio & TV
Toxin du jour
Claim: Video clip shows an aired-once-only Budweiser commercial paying tribute to those affected by 9/11.
Example: [Collected via e-mail, August 2007]
Origins: It is, depending upon one's point of view, anything from the nadir of popular culture to a triumph of commercialized entertainment that many of the people who tune in to one of the
Although the Super Bowl commercials most fondly recalled by viewers are generally of the humorous, quirky, and
According to Anheuser-Busch (Budweiser's parent company), this commercial did air only on that one occasion:
We truly appreciate your interest in one of our Super Bowl 2002 commercials, "Clydesdale Respect."(Budweiser did finally air an updated version of the commercial on
As you have heard, this commercial aired only once. However, we continue to be overwhelmed by the positive response. Anheuser-Busch is proud to be an American beer company and we wanted to express ourselves in respectfully honoring those affected by the events of
At this time, we have no plans to air this commercial again. Although it was available for a period of one year on our Web site, we have since chosen to update the site with fresher ads.
The claim made in the e-mail reproduced above, that Budweiser aired the commercial only once "so as not to benefit financially from it," is a bit of an overstatement. Commercials are sometimes created to provide maximum impact through only a single national airing (Apple's famous "1984" spot, broadcast during
Last updated: 12 September 2011
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