Old Wives' Tales
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Legend: Green M&M® Chocolate Candies are an aphrodisiac.
Origins: The Mars Company of Hackettstown, New Jersey (now M&M/MARS), has been producing M&M Chocolate Candies since 1941. (The peanut variety was introduced in 1954.) Various rumors have since been attached to different colors of the candy: the green ones are an aphrodisiac; if the last candy out of a bag is red, make a wish and it will come true; if the last candy out of a bag is yellow, you should call in sick and stay home; orange M&Ms are good luck, but brown ones are bad luck. M&M/MARS notes that all these rumors were developed by consumers, not the company.
The rumor that these green candies are an aphrodisiac apparently started or first gained prominence in the 1970s, when students reportedly picked the green ones out of packages to feed to the objects of their desires. (At that time, an average of 10% of plain M&Ms and 20% of peanut M&Ms were green.) Why the green M&Ms were attributed with this power isunknown — perhaps it was because the color green has always been associated with healing and fertility. (The company itself routinely states it "cannot explain any extraordinary 'powers' attributed to [green M&Ms], either scientifically or medically.") The same "powers" have also been claimed of other candies, such as green jelly beans and gummi
When red M&Ms were temporarily taken off the market after the FDA banned the use of red
In 1992, a California lawyer named Wendy Jaffe cashed in on the legend and started a company named Cool Chocolates Inc. Her company's sole product was a green
M&M/MARS finally started using the mythical image associated with green M&Ms to its advantage by running an "Is it true what they say about green ones?" advertising campaign and introducing the vampy "Green" M&M character:
After decades of skirting urban myth, M&M/Mars is cashing in on the legendary aphrodisiac powers of green M&Ms. Boasting bedroom eyes and luscious lips, Green, the M&M character introduced in 1997, has been vamping across movie and TV screens and magazine pages for an ad campaign suggestively titled, "What is it about the Green Ones?" The spots, which will run through the fall, are accompanied byIn 2008 the company announced that for its annual Valentine's Day promotion, it would be vending bags of
Mars Snackfood U.S. is proclaiming green the new color of love this Valentine's Day as the brand celebrates the myths, rumors and innuendo surrounding green M&M'S® Chocolate Candies. In support of this bold and fun declaration, retail establishments across the country will display limited edition all-green M&M'S® amidst a sea of traditional red and pink products. Consumers can find the all-green M&M'S® in packages from January 2008 through the Valentine's holiday.Last updated: 23 January 2008
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