Old Wives' Tales
Radio & TV
Toxin du jour
Claim: Photographs show shopping bags adorned with clever artwork.
Example: [Collected via e-mail, 2006]
Origins: Retailers long ago learned the value of promoting themselves by ensuring that the bags they gave out to customers to take purchases home had their store's name and logo emblazoned on them. Likewise, manufacturers have caught on to the value of buying advertising space on shopping bags and creating specialized bags to promote their own products. As expected, a good deal of creative effort now goes into trying to make such advertisements as eye-catchingly memorable as possible, a process colloquially dubbed "bagvertising."
The collection of photographs displayed above includes some distinctive examples of bagvertising:
A "Reach out to children with autism" bag promoting the efforts of the Dubai Autism Center
Alinna bags with corded handles that form necklaces for the models whose images adorn them:
A vivid representation of a consumer who needs Panadol brand pain reliever:
Last updated: 28 September 2006
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