Old Wives' Tales
Radio & TV
Toxin du jour
Claim: Image shows a recalled advertisement for Intel processors.
Example: [Collected via e-mail, July 2007]
Origins: As we've seen before (most notably with a
The intent of the ad was to emphasize the ability of Intel's
Unfortunately, more than a few viewers saw something quite different in that imagery: a group of dark-skinned men bowing down in subservience to a smug, light-skinned overseer. The ad created enough of a controversy that Intel pulled it from the publications in which it was scheduled to appear, and Intel's vice president of Sales and Marketing issued a public apology on behalf of the company:
Intel's intent of our ad titled "Multiply Computing Performance and Maximize the Power of Your Employees" was to convey the performance capabilities of our processors through the visual metaphor of a sprinter. We have used the visual of sprinters in the past successfully.Last updated: 2 August 2007
Unfortunately, our execution did not deliver our intended message and in fact proved to be insensitive and insulting. Upon recognizing this, we attempted to pull the ad from all publications but, unfortunately, we failed on one last media placement.
We are sorry and are working hard to make sure this doesn't happen again.
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