Old Wives' Tales
Radio & TV
Toxin du jour
Claim: Advertisement for Heineken beer employs New Orleans "looter" imagery.
Example: [Collected on the Internet, 2005]
Origins: Familiar advertisements are commonly used as platforms for humor, as exemplified by the take-off on a print advertisement for Heineken brand beer displayed above. It isn't a real advertisement, but a spoof that plays on the brouhaha over media portrayals of looters in New Orleans in the immediate aftermath of Hurricane Katrina, and on the stereotype of blacks' eschewing (or being unable to afford) "regular" alcohol such as beer in favor of cheap malt liquor brands such as
Last updated: 19 September 2005
This material may not be reproduced without permission.
snopes and the snopes.com logo are registered service marks of snopes.com.