Old Wives' Tales
Radio & TV
Toxin du jour
Claim: The CIGNA foundation will donate $1 towards breast cancer research for every visitor who clicks the pink ribbon on their web site.
Example: [Collected on the Internet, 2002]
Origins: October is Breast Cancer Awareness Month, and every October one or more corporate sponsors display the pink ribbon symbol of breast cancer awareness on their web sites and offer to make donations to the Susan G. Komen Foundation for breast cancer research, keying the amount contributed to the number of visitors to grace their web sites. This year one such sponsor was the CIGNA foundation, an offshoot of the CIGNA corporations, providers of insurance and health care coverage. (Previous sponsors have included the NFL and Yahoo! Health.)
These charitable contributions are always capped, and the CIGNA foundation was offering to donate $1 per click for every visitor to their web site up to a total of $100,000. Since both the NFL and Yahoo! Health reached their donation thresholds on the very first day of their campaigns (the NFL recorded a whopping
Indeed they did: By
Last updated: 2 October 2007
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