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Claim: The Avon cosmetics company will donate 10¢ to breast cancer research every time you interact with an animated bear.
Origins: Every year since 1993, Avon Canada has raised money for breast cancer research through its annual Avon Flame Crusade Against Breast Cancer. Contributions to this cause come primarily from the efforts of Avon Canada's sales dealers, who every year sell a different inexpensive Flame product (e.g., pens, mugs, keychains, candles) and donate the proceeds of those sales to a fund managed by the Avon Flame Foundation, the largest corporate contributor to
The Flame product for the 2001-2002 fundraising campaign was the Avon Flame Teddy Bear, sales of which raised
Thanks for E-mailing us here at Avon. We enjoy hearing from you, as it helps us to fill www.avon.com with information relevant to your needs.But the hug lived on, because someone put Avon's "Give A Hug" Flash animation up on a web site unrelated to Avon. Viewing this link didn't result in any contributions to breast cancer research, but many Internet users who were directed to (or stumbled across) this site mistakenly believed it did, thus the
The Give A Hug animated 'bear hug' was a fundraising strategy created by the Avon Flame Crusade Against Breast Cancer to support the Canadian Breast Cancer Research Initiative. Unfortunately, the Give a Hug program has ended and the link was deactivated.
For information about the Avon Flame Foundation or the Canadian Breast Cancer Foundation visit www.Avon.ca.
If you would like information about the Avon Breast Cancer Crusade in the U.S. visit www.avoncrusade.com.
We hope this information is helpful. Please keep an eye on Avon as we add more and more to our
Avon Information Center
The maintainer of that site later replaced Avon's bear animation with an explanation of what it had been doing there in the first place:
So very sorry about the teddy bear hug flash movie. I found this cute flash movie one day and thought I'd keep it on my site (previous experiences with keeping links of flash movies often resulted in the link subsequently becoming no longer valid) to show my family and friends. However, I have recently been contacted by the legal department of the large corporation that produced the movie demanding the removal of the file due to copyright and trademark infringements.In 2004, Avon came up with another 'clickable for 10¢ to be donated to the fight against breast cancer' animation of cute stuffed bears. Visitors to the 'Let's pull together to beat breast cancer' link were entreated to 'grab the rope' (by clicking on it with their mouse). Said action caused three bears to win a tug-of-war with an unseen opponent. Clickers were then beseeched to "send an
Those interested may wish to view that company's effort against breast cancer.
My sincere apologies if I have generated any grief for anyone involved. Until next time.
Thank you for pulling together!The full "Grab the Rope" animation is still viewable on Avon's site.
Your support of the Avon Breast Cancer Crusade e-bear helped us reach our goal for 2004. The
Last updated: 11 February 2005
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