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Claim: The 3M company is constructing the World's Largest Pink Ribbon in Times Square to support breast cancer awareness.
Examples: [Collected on the Internet, 2004]
Origins: The short answer to this is yes, it's true. The 3M company, maker of
3M, the maker of Post-it® Super Sticky Notes, will donate $1 to City of Hope Cancer Center for each of the first 75,000 people who sign up to show that they are "sticking up for breast cancer." City of Hope is one of America's top fifty cancer hospitals according to U.S. News and World Report. The 3M donation will help further the groundbreaking research conducted by City of Hope.About all we could add is to this a fuller explanation of what's involved in these types of charity promotions.
The World's Largest Pink Ribbon will stand over 70 feet tall and consist of over 75,000 pink Post-it® Super Sticky Notes. By entering your name, city and state on the website, you will not only be supporting City of Hope through the 3M contributions noted below, but also be represented by one of the more than 75,000 Post-it® Super Sticky Notes making up the World's Largest Pink Ribbon.
This giant ribbon will be unveiled in New York's Times Square during the first week of Breast Cancer Awareness Month in October 2004.
Companies will often donate money to charities, not quietly and behind-the-scenes, but in a very public way intended to generate publicity for themselves (and the causes they support). A common scheme in this vein is to tie the amount donated to some type of consumer participation activity. For example,
In most cases, though, the targets are set low enough to guarantee they'll be reached quickly. Announcing that your company will donate $1 to charity for every unit of product sold, up to a limit of $100,000, can be rather embarrassing if you only end up selling 8,000 units, so companies establish
We don't mean to dissuade anyone from participating in 3M's program to support the City of Hope, or to suggest that 3M is doing anything less than donating money to a good cause. Readers might want to know that their participation in such promotions is generally symbolic rather than functional, though.
Update: On 31 August 2004, 3M announced it had already met its target of 75,000
We've Reached Our GoalLast updated: 31 August 2004
Thank you for sticking up for Breast Cancer Research with us. The Office Supplies Division of 3M is pleased to announce that because of the large response we have already reached our goal for the World's Largest Pink Ribbon.
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