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The Lion King

Claim:   The letters S-E-X are formed by a swirling cloud of dust in The Lion King.

LEGEND

Origins:   About halfway to three-fourths of the way through the film, Simba, Pumbaa, and Timon are lying on their backs, looking up at the stars. Look, Simba, it says SFX! Simba arises, walks over to the edge of a cliff, and flops to the ground, throwing up a cloud of dust. Eddies of dust form and dissipate in the roiling cloud, and at one point the various curves and angles in these eddies appear to form the letters S-E-X. It takes a bit of persistence to see specific letters in the shapes formed by the swirling dust clouds, even when the video is played in slow motion.

Whether the image of the word "SEX" was deliberately planted in this scene or is merely a product of the power of suggestion is indeterminate. The letters seem readily apparent to those who know what they're supposed to be looking for, but persons unfamiliar with the rumor rarely make them out even after being told to look for a word in the still-frame images. The generally accepted explanation is that the letters were slipped in by a special effects group (to form the abbreviation "S-F-X").

A 4-year-old boy from New York (or Louisiana), viewing the video with his head tilted to the left, supposedly noticed the appearance of the letters S-E-X and told his mother (or aunt) about it.
(How a mere 4-year-old could both spell and understand the significance of the word "sex" remains unexplained. When you want to charge a huge corporate conglomerate with slipping nasties into its supposedly wholesome children's films, however, it's best to pretend an unwitting child made the discovery. This method increases the outrage factor — if a 4-year-old found the word "S-E-X" in a video all by himself, why, then anybody's child might see it, too.) His mother (or aunt) in turn notified a religious organization called the American Life League, who claimed this was yet another occurrence of Disney's deliberately inserting hidden images into their animated films. The American Life League, which had already been boycotting Disney films since the previous April, made this rumor the highlight of their September 1995 publicity campaign against several Disney videos allegedly containing "sexual messages."

The Lion King

The Lion King

The Lion King

The Lion King

Last updated:   18 February 2014

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Sources:

    Bannon, Lisa.   "How a Rumor Spread About Subliminal Sex in Disney's 'Aladdin'."
    The Wall Street Journal.   24 October 1995   (p. A1).

    Goodykoontz, Bill.   "3 Letters in Disney Spell 'SIN'."
    The Arizona Republic.   7 September 1995   (p. C1).

    Horowitz, Rick.   "What Would Mickey Say?"
    The [Charleston] Post and Courier.   11 September 1995   (p. A7).

    Shull, Richard K.   "From the Sublime to the Subliminal."
    The Indianapolis News.   12 September 1995   (p. A9).

    Smith, Russell W.   "Sex Seen (by Some) in Films by Disney."
    Austin American-Statesman.   8 September 1995   (p. D1).

    Omaha World-Herald.   "'Filth' Found in Disney Movies Is a Stretch of the Imagination."
    20 September 1995   (p. 20).

    Wisconsin State Journal.   "'Lion King' Cops Need to Get a Life."
    11 September 1995   (p. A7).