Coca-Cola has dumped thousands of posters from its new advertising campaign after a graphic sexual image was found hidden in the picture.
shows a cartoon interpretation of a Coke bottle sitting on a bed of ice under the words "Feel The Curves!".
But an image, apparently depicting oral sex and which is only obvious by looking carefully, has been painted inside one icecube in one corner of the picture.
Thousands of posters had been distributed to hotels and bottle shops across Sydney before the mistake was discovered by Coca-Cola management 10 days
The company admitted yesterday it was embarrassed by revelation of the oversight.
The president of the Australian marketing arm, Coca-Cola South Pacific, Mr Mike
Bascle, said the action of the artist was "quite irresponsible and not amusing".
The artwork was commissioned in May this year and designed by a small graphic design firm contracted by the soft drink giant.
A $200,000 campaign was created to promote the reintroduction of Coke's original contoured bottle shape.
It was designed to appeal to young Coke drinkers who would not have grown up with the famous bottle shape.
It was initially destined for 120,000 outlets across Sydney.1
Can you spot the offending artwork in the Coke ad?
Coca-Cola couldn't — till it was too late. It would have cost the company $200,000 to re-print
the posters, which urge Coke drinkers to "feel the curves" of new bottles.
It wasn't till retailers complained that red-faced executives withdrew thousands of glossy posters that contained an image of a woman and a penis.
The cheeky Australian artist blew his job when the poster stuff-up was realised.
Coke's Sydney-based corporate affairs manager Ian Brown said the company was a victim.2