Collection

Cokelore

A case of classic Coke legends that never seem to go flat.

Published Aug. 15, 2019

ST PETERSBURG, RUSSIA - OCTOBER 27, 2017: Bottles with Coca-Cola seen on a production line of the Coca-Cola HBC bottling plant. Peter Kovalev/TASS (Photo by Peter KovalevTASS via Getty Images) (Peter KovalevTASS via Getty Images)
Image Via Peter KovalevTASS via Getty Images

For more than a century, Coca-Cola has been marketed into ubiquity, its iconic advertising reflecting a mythos of American life. And its influential position in our culture has seeded a special set of legends that seems to search for the secret ingredient that could launch a global success. Enjoy.

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Coca-Cola cans in a vending machine
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