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3 Musketeers


Claim:   The Milky Way and 3 Musketeers candy bars were given the wrong names when their wrappers were inadvertently switched.

FALSE

Example:   [Collected via e-mail, 2006]

Someone told me a story about the origin of the names of Milky Way and 3 Musketeers bars. The legend goes that Milky Way and 3 Musketeers were released on the same day, but the labels were accidentally switched. This has a strain of plausibility, because a Milky Way bar has three ingredients (to review: chocolate coating, nougat, caramel), and it is easy to envision the smooth chocolate nougat interior of the 3 Musketeers bar as a veritable galaxy of taste.

So, the labels were switched, and both bars were so popular, the candy company couldn't very well reverse themselves and change the names back after they were such a hit. And that is the Just So Story of why 3 Musketeers has only two ingredients.
 

Origins:   Many of the items covered on our site exemplify the notion that we human beings don't like things that don't make sense, but we really do like interesting stories. So much so, in fact, that we'll invent and cling to fanciful, fictitious explanations that seem more satisfying or understandable to us than mundane realities — even when the subject is as trivial as candy bars.

It's easy to see why some people might puzzle over the name of Mars' 3 Musketeers candy bar: The confection has no obvious connection to the literary creations of Alexandre Dumas (especially now that representations of the Three Musketeers characters are no longer
typically featured on the bars' wrappers), nor does its name seem to be reflective of any quality of the candy itself. Its sibling bar, Milky Way, would seem to fit the name better, consisting as it does of three primary components: chocolate-flavored nougat, caramel topping, and a chocolate covering. (The 3 Musketeers bar boasts a mere two components: fluffy chocolate nougat with a chocolate covering.) Hence a simple theory to explain it all: The bars are both misnamed because their wrappers were inadvertently switched when they were first introduced, and by the time the mistake was discovered it was already too late for their manufacturer to feasibly switch them back.

The obvious death knell to this explanation is that the 3 Musketeers and Milky Way candy bars were not "released on the same day," or even in the same decade: Frank C. Mars introduced the Milky Way bar in 1923, but his Mars Company didn't begin producing 3 Musketeers bars until 1932.

The specific answer to why the 3 Musketeers bar is so named has to do with the fact that it was once a considerably different type of confection. When first introduced in the 1930s, 3 Musketeers was not (as it is now) a single chocolate bar; rather, the wrapper housed three separate bars, each with a different flavor of fluffy, milk chocolate-covered nougat: one vanilla, one chocolate, and one strawberry.

Additional information:
    3 Musketeers Brand Facts   3 Musketeers Brand Facts
    Milky Way Brand Facts   Milky Way Brand Facts
Last updated:   14 September 2013

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Sources:

    Broekel, Ray.   The Great American Candy Bar Book.
    Boston: Houghton Mifflin, 1982.   ISBN 0-395-32502-1   (p. 23).